Everything You Need to Look and Feel Good
We understand that looking and feeling good is important to you which is why you will find that Asda offers everything from hair products and cosmetics right through to men’s grooming and fragrances.
Whether it is getting ready for a night out with friends, meeting up with someone special or even just getting ready for work, our ranges of dental, haircare, cosmetics, fragrances and men’s grooming products will have you feeling and looking your best.
Feeling Good is the Key to Looking Good
Sometimes looking good can go deeper than the skin. Our smile says a lot about us and the more confident we are about our teeth, the more beaming a smile we project. We have a large selection of toothbrushes, electric toothbrushes and teeth whitening kits available from all the leading industry companies.
This vast choice of products is also found in our haircare section. We have hair straighteners, hair brushes, hair dryers and hair gels to ensure that your hair is always full of colour and life.For those glamorous little touches, our cosmetics range is available from many of the leading brands and includes everything such as natural cosmetics.

Nspa Beauty Rituals is a brand new range of Spa inspired skincare products, exclusively available at Asda. Created and used by the experts at Nirvana Spa, the UK’s No. 1 Day Spa, the range brings affordable spa luxury at amazingly affordable prices, meaning that everyone can now treat themselves to a spa facial. Introducing this simple, skin enhancing 4-step routine into your daily beauty regime will help to boost and transform skin, leaving it radiant, glowing and healthier looking.
The range is packed with natural Vitamin E to protect skin and neutralize free radicals that lead to premature ageing; deeply moisturising Essential Oil of Neroli to hydrate and regenerate the skin cells; and nourishing Ginseng to boost radiance. The entire collection is Dermatologically approved, Paraben free, and suitable for all skin types, even sensitive skin.

Lashes of Luxury in the Blink of an Eye
Since the late 1940’s, Eylure has helped millions of ladies achieve the lashes they’ve always dreamed of. Even Elizabeth Taylor was a fan, as the innovative lash range was used to create her legendary look as Cleopatra – but whether you desire high-voltage Hollywood glamour or just an everyday flutter, Eylure has the perfect tools for the task.
In fact, one pair of Eylure lashes is sold every second, and the Eylure Naturalites range has been created to help yet more women embrace luxurious lashes. This Ready-To-Wear range presents easy-apply lashes that are just right for beginners, as well as semi-permanent lash solutions for ladies that want amped-up eyes for a little while longer.
Suitable for all eye shapes and even contact lens wearers, the ultra-lightweight Eylure Naturalites range are their most seamlessly smooth lashes yet, and are applied in just four easy steps:
- Apply glue to the seam of the lashes

- Clean eyelid along lashline to remove makeup and oil

- Fix the lashes to your lashline using your fingertips

- Prepare to be noticed, even once you forget you’re wearing them!

The Eylure Naturalites lash range is sure to be a hit among first-time wearers and long-time lovers, so discover your new favourite lash look now.

GUYS, take the ‘grrrr’ out of GROOMING!
A range that has been expertly formulated for men who want NO FUSS, QUALITY & RESULTS… naturally!
The range takes a funky, good-looking and masculine approach to male grooming, with the authentic stamp of professionals at the Real Shaving Company Est 1953. The range uses expert formulations, all products are paraben-free and contain organic extracts to deliver ultimate performance and results...NATURALLY!
The range consists of key products to complete the male grooming regime – from the 2 in 1 Hair & Body Wash – perfect for going to the gym; a cooling face scrub to help prepare skin before shaving; a moisturising shave cream to deliver the ultimate shaving experience and post shave products such as the Cooling Post Shave Balm to complete the experience. The range also includes hair styling products to suit specific hair styles – such as hair putty for short hair and a hard hold gel to keep the style in place throughout the day.
Why not try our hero products:
- Moisturising Shave Cream – with organic cocoa butter and brazil nut oil. Softens stubble and skin to cushion the shave.
- Anti-Ageing SPF15 Moisturiser – with organic cocoa butter and jojoba oil. Anti-shine formulated with Q10 technology to help prevent first signs of ageing, protect against damage and moisturise the skin.
- Cool It Face Scrub – with organic aloe vera and natural almond exfoliant. An invigorating and stimulating formula to unblock pores, smooth the skin and cool it with peppermint + menthol.
And did you know – the groomed range has won the pure beauty 2012 highly commended award for best male grooming launch!!
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George cosmetics is an award winning, fun, colourful, affordable, on trend makeup range to suit all age groups and is exclusive to ASDA.
With over 200 lines to choose from, including your makeup essentials such as mascara, foundations, lipsticks etc to the fantastic Shimmer me, under eye concealer pens, primers, High Lite sticks & cheeky tints. These lines make designer brands more affordable with no scrimping on quality in the process.
The extensive nail range has something for everyone with over 60 fashionable shades to choose from. From shatter top coat for those who like to experiment, to bold & funky shades to classy reds & manicure. George cosmetics are produced in the UK and are not tested on animals.
George cosmetics won Editor’s choice at the Best Beauty Awards with undereye concealer pen which is a bargain vs the well-known designer brands option.
‘No make-up bag should be complete without a concealer, and this little beauty is perfect for disguising a multitude of flaws, from dark circles to redness. It gently diffuses light, diminishes imperfections and counteracts tiredness to give a wide-awake look. For a professional finish, put three dots of concealer from the inner corner to the middle of the eye and blend by patting with your finger’


Mens Grooming
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